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This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.

• Sales Rank: #1585121 in Books
• Brand: Brand: CreateSpace Independent Publishing Platform
• Published on: 2012-08-12
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .41" w x 5.25" l, .42 pounds
• Binding: Paperback
• 178 pages

Features

• Used Book in Good Condition

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2 of 2 people found the following review helpful.
Invaluable Book on Branding Using Archetypes
By K.R.Atma
This book offers invaluable insights about using archetypes for understanding and deriving brands. The author argues that branding practices have not changed for 40 years despite massive change in so many other parts of the business world. He discusses the reasons for this and provides convincing reasons that we should - at the very least - question this lack of change.

A key argument is that neuroscience now provides evidence that many of the go to methods of establishing a brand identity are based on false premises. Here, the reader is invited to consider archetypes and a believable case is presented for using of an archetypal approach for branding or rebranding.

I found the concept that brands consist of primary and secondary archetypes to be illuminating. As was the emphasis on the need to bring brands alive at touch points. The author states his well-structured case in an easy to read style with a minimum of jargon. He grounds his ideas by showing how they would apply to institutions in the business world such as banking.

It was obvious to me, within a few pages of the book that an organization I worked for - who had gone through a rational branding exercise - had ended up with its secondary archetype, the Warrior, instead of its primary archetype, the Lover. This book would have saved countless hours and a tidy sum of money to get a more useful result.

I was eager to get the second volume to get more in-depth insights into the 20 odd key archetypes. I highly recommend it for small business owners and those of an entrepreneurial spirit who want something on branding that can be applied in a straight forward and practical way. I am certainly using it for the branding of a new enterprise I'm involved in.

2 of 2 people found the following review helpful.
Finally a way to understand brand archetypes.
By Amazon Customer
I found this book to be an easy read with clear information on brand archetypes and their use in the market. Recently working on my own branding I learned I am an Explorer, Thought Leader and Outlaw. Using Creating Brand Meaning I was able to better understand how to use this archetype in my own business and how joyful it is to have a business that reflects your authentic self. Through clear descriptions of known brands like Nike and others I could easily understand how the brands were played out in products, marketing and advertising, this is helping me to guide my own marketing and product roll out plan for this year. A great book to read to have a joyful business and gain a leading edge.

0 of 0 people found the following review helpful.
Before you hire an advertising agency...
By Cheryl Clausen
Before you hire an advertising agency... read this book. This book will help you understand how branding originated and how it has evolved. Plus, you will gain the insights you need to properly evaluate brand proposals before you make the investment and set the course for your companies future.

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[Q115.Ebook] Download PDF The Great Yokai Encyclopaedia, by Richard Freeman

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Everyone has heard of vampires and werewolves, but how many have heard of the rokuro-kubi, the tsuchinoki or the sagari? Japan has a wealth of ghosts and monsters, collectively called yokai, which are totally unknown in the West. The bizarre and wonderful folklore of Japan includes giant corpse-eating rabbits, flaming pigs that steal human genitals, perverse water goblins, blood sucking trees, a dragon that impregnates women, cats who animate dead bodies, a zombie whale and a huge flesh eating sea cucumber that grows from a pair of discarded knickers!

• Sales Rank: #468131 in eBooks
• Published on: 2015-01-16
• Released on: 2015-01-16
• Format: Kindle eBook

Most helpful customer reviews

20 of 22 people found the following review helpful.
exhaustive
By Diplocaulus
A well researched book, densely populated with weird and interesting entries. I discovered more yokai than I had imagined existed. The essays on the more popular Japanese spirit folk--kappa, kitsune, tengu, &c.--are delightfully lengthy, but just as interesting are the more obscure yokai listed here, such as a monk made of ash, a microscopic viral boar, or a giant sea cucumber born from a girl's discarded underclothes. This book is dense with legendary creatures, the entries including any relevant folklore whenever possible.

Although the amount of text is admirable (if not sometimes a little glib), the design of the book is a little disappointing. It's illustrated throughout, but often the works shown (most of them Edo period prints) are pixelated, as if they had been lifted off the web from a Wikipedia article. The original illustrations by Anthony Wallis are reproduced well, but his pictures sometimes pale next to those of Kuniyoshi and other Japanese printmakers. (Also--and I realize this is a huge nitpick--the designers used a title font in the book that does not include all of the glyphs used in yokai names, so occasionally an special character appears in the middle of a heading in a different typeface than the rest of the word. It looks sloppy.)

Still, I purchased this book hoping to learn more about yokai, especially the obscure ones I could not find in other books or the internet, and in that sense, this book really delivers. A solid reference for those interested in the weird critters and beings that inhabit Japan's folk tales.

0 of 0 people found the following review helpful.
Some Pixelation, But The Information Is Worth Every Penny!
By Boo
This book is absolutely stunning. I've always loves yokai and have collected as many books as I can on the subject, and this one is by far my favorite because it is so cohesive and includes many, many types that I haven't read about in my other books. There are two downsides I've stumbled across, one being that some information contradicts other books I've read (which with a subject like yokai is fairly forgivable because legends do evolve) and the more.... I'd say 'upsetting' one is how some of the images were handled. Many look wonderful, I'd say the majority are great, but some look as though they were small images stretched to fill whole or half pages when they shouldn't have been, and that left them pixelated. None so badly you can't see what they are, but a few distractingly so. That is the only reason I felt I had to take away one star.

Beyond that, the information is amazing and opened the door to many yokai I'd never heard about and that was the entire purpose for me. If you read about one you really do like, I'd recommend just looking them up separately to make sure the information is correct. It works perfectly as a starting point, and a beautiful starting point at that. Even with the handful of pixel-images, it's still probably the prettiest yokai-related book on my shelf.

2 of 3 people found the following review helpful.
Yokai are Awesome
By Shane
The Great Yokai Encyclopedia had new yokai that I have never known about before. As soon as I opened up the book, i could tell that i would cherish it forever. I do agree with the following reviews that this book doesn't have an index to help the reader search for a certain species of yokai and some of the pictures are hard to tell which yokai it is (unless you start reading each creature's infomation to match the written description to the picture which can take some time). But, it is a good book if you have alot of imagination and if you don't mind this weird format.

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• Sales Rank: #14840120 in Books
• Published on: 1965
• Binding: Paperback

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There are nine (9) psychological case studies of real people dealing with depression in this 37-page booklet. Each one shows how unique the consequences of this debilitating condition can be on one’s life. The author of these studies, John F. Walsh, M.S. (1937 – 2012), spent the better part of his life – 45 years – working as a crisis intervention mental health professional within various mental health hospitals. Jack had a special knack for figuring out what was wrong and helping people deal with their circumstances. The final write-up in this collection of case studies lays out his ideas for how you can best help your friend or loved one. Don’t get so wrapped up in their problems that you neglect taking care of yourself.

• Sales Rank: #2190440 in Books
• Published on: 2013-10-08
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .16" w x 6.00" l, .22 pounds
• Binding: Paperback
• 66 pages

About the Author
John F. (Jack) Walsh was born with a severe hearing disability. In spite of that, he spent his entire life in a profession that required talking to people and carefully listening to what they had to say. He was extremely skilled in the art of listening and had an uncanny ability of figuring out what the problem was and how he could help. Mr. Walsh passed away ten days after completing his book. Many in the community paid their respects, while discussing how much he helped them, their families, including the staff at the State Mental Health Center, where he had given eighteen years of his life. R.I.P. John (Jack) Walsh, JR - Everyone loved you!

Most helpful customer reviews

0 of 0 people found the following review helpful.
Gain a beginning understanding
By Barbara L
The book is a brief summary of the kinds and causes of depression. It is written for those of us who aren't professional mental health workers. The book is easy to read and understand. It gives a comprehensive outline of the kinds of depression such as seasonal depression, teenage depression and elderly depression. Each outline defines the type, the causes, symptoms and cures of a specific depression. The case studies were helpful. The most helpful was the one titled "Recognizing Manipulative People and Controlling Relationships". I liked the comments found in the helping someone who is depressed section. I, also, liked the comment: "there is the power of prayer and there is something called the power of common sense." The book gives a sense of what the types of depression are like and is a good beginning study of this subject.

0 of 0 people found the following review helpful.
And Speaking of the "D" Word. You Need to Read This Book!
By Dr.David Walter Aguado
It is the principle of "Simple is Always Better" at play. This book takes the mystery and jargon out of the equation and explains what depression really is and how we can fight it. Excellent!

0 of 0 people found the following review helpful.
The writing is horrible and the pages weren't even correct
By shirry
The writing is horrible and the pages weren't even correct. Felt like I was reading the work of an elementary schooler

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Study Guide for Lehne's Pharmacology for Nursing Care, 9e, by Jacqueline Burchum DNSc APRN BC, Laura Rosenthal DNP ACNP, Jennifer J. Ye

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Complex pharmacologic information is simple to learn with this complete study resource! Designed to accompany Lehne’s Pharmacology for Nursing Care, 9th Edition, this robust workbook features critical thinking study questions, case studies, and patient teaching scenarios that help you connect pharmacology concepts with their impact on patient care. Plus, an emphasis on priority nursing care with NCLEX examination-style review questions prepares you for success on the exam.

• NCLEX Examination-style questions are included in each chapter.

• NEW! NCLEX-style alternate format questions including prioritization questions, bolster your readiness for the NCLEX Exam while supporting review of core pharmacology content
• NEW! Increased emphasis on patient safety features questions on safe patient care that challenge you to select appropriate actions to prevent or remediate medication errors.
• NEW! Detailed rationales for all prioritization questions are included in the answer key and encompass explanations for both correct and incorrect responses.

• Sales Rank: #40652 in Books
• Published on: 2015-02-20
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x 30.47" w x 8.50" l,
• Binding: Paperback
• 320 pages

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Great condition.

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• Sales Rank: #4270810 in Books
• Published on: 2010-12-29
• Original language: French
• Number of items: 1
• Dimensions: 11.02" h x 1.39" w x 8.27" l, 3.39 pounds
• Binding: Paperback
• 696 pages

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